Rebranding, redesign, and creative direction for Austin-based monthly lifestyle publication. Rare kept its finger on the pulse of Austin by featuring provocative editorial, photography, art, and design that encompassed the breadth, variety, and texture of our rapidly evolving city. As a local lifestyle magazine in one of the more eclectic cities in the nation, Rare strove to uncover the uncommon, unusual, and inspiring in each neighborhood of Austin.




















