Society of Grownups Advertising
Society of Grownups Advertising

Design, art direction, and advertising strategy for 'Don't Panic' awareness campaign. Select traditional channels plus guerrilla tactics. An IDEO project.

campaign2.jpg
campaign_transit.jpg
9_campaign1_highres.jpg
campaign_shed_teaser.jpg
postcard.jpg
campaign_web_teaser.jpg
Society of Grownups Advertising
campaign2.jpg
campaign_transit.jpg
9_campaign1_highres.jpg
campaign_shed_teaser.jpg
postcard.jpg
campaign_web_teaser.jpg
Society of Grownups Advertising

Design, art direction, and advertising strategy for 'Don't Panic' awareness campaign. Select traditional channels plus guerrilla tactics. An IDEO project.

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